Doug Williams - My Story

I am a Blogger, Business Consultant and President of the Web Marketing Company Doug Williams and Associates. I started my business in 2002 doing only business consulting. I contracted with a web designer to build up a web site for me that would have a very professional image and one that get found well for the search term small business consulting. He assured me that he could do this. While he got busy, I started reading up on search engine optimization.

I wrote page after page of content and soon my site was ready for me to see. The design was great, but it was designed in frames, the code had hundreds of errors when I tried to validate it. I quickly discovered that my designer had no understanding of search engine optimization... and yet he staunchly defended what he had done and refused to make changes.

After several months of an impasse, I paid off the designer and took back the unfinished web site. I immersed myself in everything I could find about search engine optimization. With the help of one of my tech savvy kids (actually a 25 year old married son with a family) we transformed the web site into a highly optimized web site.

Within six months my web site was on page one of Google. Pretty soon my business consulting clients started asking for help on getting their web sites ranked well. Well that was the start of my venture into web marketing. Over the past seven years (as of 2009) my company has grown to 15 employees. I now employ highly competent graphic designers, SEO specialists, PHP programmers and web production staff.

We are now a web marketing company with an important difference. We first look at the business and marketing needs of our clients and then recommend a web marketing solution that meets their business needs. My staff has been trained to be part business consultants and part internet marketing technicians.

I still spend as much of my researching and staying on the leading edge of web marketing, search engine marketing, blog marketing and social media marketing. In early 2008 I finished my first book Biz Blog Marketing and have begun work on a second book about web marketing.

In 2009, we began the rebranding process from Doug Williams and Associates over to Alesco Marketing. We did this because many people were confused by our name as to what we do. Aleasco is taken from the Latin meaning "to grow". January 1, 2010, we will begin operating as Alesco Marketing, Inc. Our new website is at www.alescomarketing.com.

My Background

Prior to becoming a consultant, I spent 26 years in management, 22 of these years in senior management positions across a wide range of industries. During this time, I defined and put in place many key business systems and improvement strategies to create profitable operations.

I have an MBA from Pepperdine University and an undergraduate degree in Biology and Chemistry from CSU Northridge.