Web Design, SEO, Blog Marketing and
Social Media Marketing for your Business

Social networking and social media has been a hot topic lately because it’s becoming so hot in the real estate industry. BLiF marketing is a zero cost marketing approach using three forms of social media. BLiF marketing is a focused approach using blogging, LinkedIn and Facebook to promote your real estate practice. Over the next week or so, we will layout an overall social media marketing strategy for residential real estate sales and then show how to implement this in each of the three areas of BLiF marketing.

Remember that the purpose of BLiF Marketing is to communicate, engage and interact with your target audience. The purpose of your website is to be the advertising and promotion part of your marketing. They each are used in different ways, but they work together.

A Real estate sales has always been a trust based profession. It is the only industry where professional members almost always have their photo on their card. Trust is built up around personal branding and this translates well into social media marketing.

Overall Strategy
Before we develop separate strategies for Blogging, LinkedIn and Facebook, we want to develop a single cohesive strategy that will be used throughout.

1. Objectives: Set objectives for your marketing campaign. This could be developing a regular readership that will follow what you say as the local authority. You can use this campaign to boost your search engine rankings on your website. Personal branding as the authority is another excellent objective. You will want primary objective and then up to two secondary objectives.
2. Target Audience: Clearly define your market segment in terms of buyer, seller or relocation. Which geographical locations? What income brackets and other demographics. A focused campaign will get better results than a general and unfocused one.
3. Measurement for Success: How will you measure success? The measurement chosen should reflect the primary objective. This could be search rankings, leads or website traffic. You can shape your campaign around the results you want by working in a “call to action.”

Our next blog posting will focus on blog marketing for residential real estate sales.

This entry was posted on Monday, April 28th, 2008 at 6:25 am and is filed under BLIF Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.