Businesses are using a combination of blogging, LinkedIn and Facebook to market and promote themselves and are getting great results. Businesses are using BLIF marketing to share information and network using social media.

BLIF marketing is an approach for businesses to make use of social media to market their businesses by spending time and not advertising expenses. BLIF is part of the Zero Cash Marketing approach where a business can market, promote and build a customer base without spending one dollar on marketing.

Melissa Ward of NewWard Development uses the combination of blogging, Linked In and Facebook. “I have been getting good results with the combination of the above. My web traffic has increased, more people are signing up for my newsletter and we’ve generated a lot of inquires. In addition, I’ve landed a few accounts with people that I otherwise would not have been able to reach out to.”

BLIF Marketing

1. Blogging: Creates awareness, generates traffic and is powerful for building search engine rankings
2. LinkedIn: Expands your professional network and is a great way to meet others in your market
3. Facebook: Use a pages (not profiles) to advertise your company and add a human face to the company.

You can use all of BLIF or only one or two of the tools and get great results. Others use many more tools in social media. Robert Dodson of BrookEdge Technologies says: “I work by using a cross-linked network of LinkedIn, Blogger, MySpace, Ning, Xing and several carefully crafted self-hosted sites. I am also on Facebook, ryze, naymz, etc., etc…”

Related posts:

1. BLIF Marketing: Zero Cost Small Business Marketing
2. Applying BLiF Marketing to Residential Real Estate Sales
3. Facebook Marketing for Real Estate Sales
4. How Many Networking Sites are Enough?
5. Facebook for Business Marketing