Blog Marketing for Residential Real Estate Sales
Blogging is the branding component in BLiF marketing. BLiF marketing means using a combination of blogging, LinkedIn and Facebook to market your business.
Your goal with blogging should be to make yourself memorable. Creating or improving your brand should be the foundation of your marketing strategy. Blog marketing allows you to do this by communicating directly with your target market. Blogging allows you to reach a different audience than your website or your print ads.
Let’s continue with our real estate example. If your primary targeted customer is someone attempting to market their own property (FSBO), then you need to write about topics that interest these sellers. They will be searching for information on how to put their property up for sale. If your blog writing helps them, then you will be the real estate expert they will turn to when they are ready to list.
Using a keyword research tool, identify how your targeted readers search for their information. People preparing to sell their home will use terms like:
- “how to sell your own home”
- “should you stage your home to sell”
- “home selling tips”
- “home selling checklist”
Use these keyword phrases as ideas for blogs. Since you want local clients, always use city, community and neighborhood names throughout your blog postings.
When you write, use keyword phrases in the blog titles and in first paragraph. This helps your postings appear in search results. The blog titles should be catchy and memorable to attract readers. You should write regularly, about 3 times a week is ideal. Keep your blog postings to about 250 words in length.
How often has a customer called you and told you how much they have enjoyed reading your print ads? They will say this about your blog if you put energy, originality and creativity into your blogging.