Facebook is no longer a social networking website for the young college students. According to ComScore, the over 25 age group is the fastest growing age group.

Companies are marketing themselves on Facebook at an ever increasing rate. To be successful, the approach has to be very different than traditional advertising. Social networks such as Facebook are designed to foster human interaction, not to promote products. The idea is to engage your targeted audience with information that they are seeking. Is your targeted customer on Facebook?

Facebook Statistics

• 70 million active users.
• 6th most-trafficked website in the world (comScore)
• 2nd most-trafficked social media site in the world (comScore)
• Facebook is up 78.6% (year-to-year growth in unique visitors-Hitwise)
• No. 1 photo sharing application on the Web (comScore)
• More than 14 million photos uploaded daily
• Started in 2004

Demographics

• 34% of the visitor traffic comes from the US (ComScore Jan 2008)
• Gender (US) 45% male/55% Female (Quantcast.com)
• Household Income (US) 58% have a household income over $60K (Quantcast.com)
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older

Related posts:

1. Facebook for Business Marketing
2. Should Your Business be on Facebook?
3. Social Media Demographics
4. Marketing Your Business on a Facebook Page
5. Building a Successful Facebook Fan Page