Facebook Marketing for Real Estate Sales
People are forming relationships online and real estate is a relationship based business. Facebook is the social networking component of the BLiF marketing system (Blogging + LinkedIn + Facebook). This is where you connect with your network on a more personal level. The key here is to make it fun, make it social and be there to interact. Facebook is a great socializing place to talk with your friends.
Once you build up your profile, you want to work on building up your network. Encourage your past clients and new clients to add you as a friend. Spend your first few weeks of network building by inviting 10-15 people per day with personalized requests. You are building a sphere of friends that you can share with.
Keep your content fresh and updated. This is how you keep people interested and coming back. If you just put up a page and leave it unattended, you will lose your audience. If you are a good networker that is constantly reaching out and engaging, you will be able to leverage the power of Facebook.
Facebook allows third parties to develop widgets and applications that you can add to your profile. There are over 20,000 applications available with some excellent real estate applications that help make your profile much more interactive.
Highlight your properties in creative ways. You can share your properties with your friends by including photos or videos of your properties in your profile. You can add external links to your listings or send flyers to your friends.
Facebook allows you to create “groups” which are communities of people with a common interest. Create a local homebuyers group for your sales area. This is a great place to interact with potential clients and you can showcase your expertise.
Use Facebook as the “cocktail party” setting for your BLif marketing campaign. Social media marketing is the new frontier in real estate marketing.