Facebook Pages: What Should a Business Include?
So you have decided to enter social media with your business and publish a Facebook page. What kinds of things should you tell about your business to make it interesting for readers? You will want to focus on providing valuable information, tips and insights.
Your goal should be to attract and interact with “Fans.” A fan is the business term for a friend. Fans should be able to post reviews, comments, photos and comments about the company.
You will want to encourage visitors and prospective fans to interact with you and your business. After all… this is social media. You will want to allow and encourage participation.
- Blog Feed: Include a feed from your blog. There is a feature in Facebook that allows you to grab the feed from your company blog and syndicate it on your Facebook page.
- Portfolio: Include a portfolio of your work using photo albums, audio files or video. If you’re a home builder, include examples of your homes. If you are a musician, include snippets of your music.
- Case Studies: Tell an interesting story of how you took your client’s vision and changed that into reality. What were the challenges and what did you have to overcome. People love to read stories and see successful outcomes.
- Reviews and Testimonials: Include real reviews and testimonials that you have received. Allow fans to post their comments and reviews.
- Location: If you have a physical location, include maps, driving directions and your address. Include a photo of your building so it is easier for people to locate your building.
- Events: List any upcoming events such as workshops, special after hours gatherings or special promotions that are coming up.
- Polls: Find out what your targeted audience is thinking by using Facebook polls.
As you craft your Facebook page, think about how you can involve and interact with your targeted audience. Consider how you will regularly update your business page to keep people returning regularly.