How Many Networking Sites are Enough?
Social networking sites such as Facebook, LinkedIn and MySpace have exploded in popularity. There are literally hundreds of social networking websites to choose from. How many of these sites should a person participate in? How many can a person handle before becoming overwhelmed?
Most people should participate in a maximum of two. More than that and you lose focus. This is one of the principles behind BLiF marketing (Blogging + LinkedIn + Facebook). Choose which social networking sites based on your objectives.
In BLif marketing, LinkedIn is more of a business networking site where Facebook is more social. There is an overlap between the social and business networks. In LinkedIn you establish a good rapport with your business contacts, then one starts discussing things other than just business. With Facebook, you are in a social setting and discussions may lead to talk about business. This way one is for business and one is for pleasure.
LinkedIn is for business contacts and career opportunities. LinkedIn is a good way in seeing what is happening in your field of expertise and in communicating with people in your field all over the world.
Facebook is for meeting and discussing in a relaxed social atmosphere. There is also a place for businesses by using Facebook pages or groups. Generally people gravitate to the social network where their friends are. Facebook is the fastest growing social network.
If your business or personal objectives better fit other networking platforms, then choose up to two and spend your time and energy there.