There are many millions of blogs out there; many dealing with the same subject as yours. How do you get noticed with such competition? People make their choices based on differences. To make your blog marketing campaign a runaway success, you need to differentiate it from all the rest out there.

How do you get your blog to stand out from the crowd? Here are 5 ways to make your blog memorable.

1. Personality: Readers are attracted to blogs written with more personality. People respond well to strong personalities because they are more entertaining. Developing your own uniqueness and your own voice helps develop your following.
2. Passion: Passion is inspiring, captivating and draws people in. People listen when you speak strongly with conviction and confidence. After all, if you feel strongly then it must be true.
3. Headlines: A catchy headline will bring in a stream of new visitors. As people browse blog engines such as Technorati, they are scanning the headlines. Be different, be bold and be eye catching.
4. Openers: The first paragraph is the most important except for the headline. Grab their attention with the first few lines. This draws people in and if it is interesting, then they will continue reading. If it is dull, then you have lost them.
5. Depth: People read blogs for information. Don’t brush over the subject but write with detail and with examples. Depth does not mean lengthy, it is important to be concise in your writing. Link to your resources, this allows your readers to explore if they wish.

Daring to be different is important to success. Seth Godin suggests “Do the never.” Remember when toothpaste was only available in squeezable tubes and never any other way?

This entry was posted on Tuesday, January 15th, 2008 at 4:47 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.