Writing blog posts and making comments on blogs is actually very simple. Your writing should be clear, concise, lively, factual, and optimized for the search engines. There are no hard and fast rules on blog writing, only guidelines to follow. These guidelines apply to both personal blogs or for business blog marketing.

1. Create a plan and follow it. If your goal is business blog marketing, write your postings around a core subject. Having a blogging plan is like having a business plan for your business. If you are promoting your plumbing company, write postings about plumbing issues.
2. Keep it short and sweet. Using short sentences are best. Aim at keeping your posts at about 250 words. Use bulleted points or a numbered list whenever you can. In blog writing, less is more. Keep sentences and paragraphs short.
3. Make it fun to read. Don’t be afraid to write with personality. People like people they can relate to. Also remember that people trust people that they consider authorities.
4. Linking is important. Each post should have links to previous posts, quoted sources, definitions, articles, products, bios and more. Use links to support your opinions and statements.
5. Link Text is Important. If one of the purposes of your blog is to promote your business website, then use keywords in the link text to promote your business website to the search engines.
6. Ask questions to engage your readers. Asking questions is a good way to get comments back and to start a two way conversation. Watch your statistics and see what topics get the most attention.
7. Encourage comments. Make it easy for your readers to comment. Avoid registrations before comments can be made. Comments are the lifeblood of a business blog. Ask your readers for information and opinions and experiences.

This entry was posted on Monday, July 23rd, 2007 at 3:57 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.