Writing for blogs is different than other types of writing. It is focused, concise and it is done with style. It requires an informal conversational and engaging writing style. Business blogging is focused around a topic and a particular audience.

1. Write for your readers: Make it interesting and valuable for your targeted reader. Provide them information, tips and advice that they are looking for and they will keep returning.
2. Headline: Catchy headlines hook your reader and get them to at least scan your post. Your post title should make people want to read it.
3. Get to the point: Blog readers are impatient and quickly move on. Skip the long intros and make your major point in the first paragraph.
4. Format for scanning: People scan instead of reading on the Internet. Pack your main points into headlines, sub headlines, bullets and numbered lists.
5. Less is more. Be concise and to the point. Blog readers are looking for information that is short and sweet. Keep postings to about 250 words.
6. Informal Writing: Write in an informal and conversational style. Write like you talk. Don’t be too technical or you will lose your readers.
7. Active Voice: The active voice is direct and much stronger. Examples: (passive) blogs written in short sentences are easier to read; (active) write blogs in short and easy to read sentences.
8. Write a draft. Then take a break. When you come back, you will have a fresh perspective and can quickly edit your blog into a final version.

This entry was posted on Tuesday, August 19th, 2008 at 4:34 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.