8 ways to Keep Your Blog Subscribers
Filed under: Blog Marketing —
Doug Williams @
4:35 am
This blog entry was posted on September 5, 2007.
Darren Rowse did an interesting study on 34 Reasons Why Readers Unsubscribe from Your Blog. In business blog marketing, it is very important to hold onto your reader base. We went in and analyzed his data to come up with our own “8 ways to keep your blog subscribers.”
- Keep it interesting: People are searching for new and original information. The number one reason that people unsubscribe is that they find the content uninteresting, low quality or that the blog is using recycled content.
- Don’t post too often: Too much content overwhelms your readers. It really depends on how long each posting is, but posting over 3 times per day is generally considered too often.
- Keep focused: People subscribe because they want to learn more about a particular topic. If you change the topic or keep changing subjects, you will lose your readership.
- Post regularly: Even a few posts each month will hold onto subscribers. Too few of posts and the blog becomes stale or “dead.”
- Post full feeds: Resist using partial feeds. Partial feeds are when only a snippet of the post is published and you have to click through to the blog to read the entire thing.
- Resist selling: The focus of the blog should be on presenting information, commentaries and opinions. Avoid direct selling and self promotion. Nothing turns readers off faster than a sales pitch.
- Write clearly: Make it easy on your readers so they can clearly understand you. Poor writing style, bad grammar or a difficult to read format makes your readers work too hard.
- Stay positive: Opinions and commentaries are great, they are entertaining and interesting. What turns people off is negative and offensive language… or just being pushy.
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