Yes they are very important! Categories represent a summary of content that can be found on your entire blog. Categories give your blog focus and act as an ongoing reminder of your blogging plan. They are important to the search engines since these names are link anchor text. Clear category titles help direct visitors as they seek information.

The category title should be directly related to the subject matter and serve many purposes. Blog categories will…

1. Define your blog’s purpose and content
2. Keeps you on topic in writing blog posts
3. Act as a table of contents for your blog
4. Create related grouping of content.
5. Makes it easier for readers to find related postings (user friendly).
6. Using keywords in category names make your blog SEO friendly.

In business blog marketing, search engine rankings are extremely important. Using keywords in the category names is given a very high importance with the search engines and these appear on every page within your blog.

How many categories should you have? Five or six is a good number. Too few really doesn’t organize your postings and too many and becomes confusing to your visitors.

Categories if used correctly organize your blog and make it easier for both the writer and visitor.

This entry was posted on Friday, July 27th, 2007 at 5:00 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.