Blog marketing not only works to build up your business, it works to develop your own personal online reputation. This can be used to develop your personal brand or as a strategy to find a new job. Use blogs to voice your opinion on topics that you are passionate about and establish a network of people that are interested in your ideas.

Blogging can develop and build your career in two ways. The first is by developing your own personal brand as an expert. This is effective if you strategically select topics that align with your career plans. As you develop your own audience, some of your readers will seek you out to do work for them.

The second approach is to do resume blogging. This involves using your blog as an in depth resume that search engines such as Google will index making it easy for the widest group of potential employers to find you. A resume blog is much more in depth than the typical 1-2 page paper resume. It can include postings on career stories, major accomplishments and projects.

In either approach, the focus of your blogging is on you, the writer what you have done or what you can do.

One note of caution, as you blog about current and past jobs, it is important to stay away from discussing any confidential or proprietary. This usually includes financials, customers, fellow employees and proprietary technology. Disclosing confidential information will only hurt your career opportunities. Not only could you attract the ire of your employer, but potential employers will not want to risk hiring you.

Marketing your self with blogs creates new opportunities with a wider audience than traditional networking

This entry was posted on Friday, January 25th, 2008 at 4:37 am and is filed under Blog Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.