Before you begin blogging, you need to build your own blog marketing strategy. You should begin by answering some questions about what you want to accomplish.

Set Objectives
What is the most important thing to accomplish? This can include building up your company brand, building up traffic to the blog, reaching new potential clients, open communication with current customers, etc. You may want to create a list and then choose the most important.

List two more objectives that are important to you. This will give you a total of three objectives. More than three objectives total are too difficult to focus on. Most of the activity should be on accomplishing the most important objective.

Visitors
Who would want to read your blog? This is your targeted audience. This should be the same as your targeted customer if one of your objectives is to increase sales.

How much time can you commit? To reach your objectives you will need to commit writing resources. This will either mean your time or one of your employees.

How much money have you budgeted? Set up a marketing budget for site design, videos, ghost writers, etc. I know that ghost blog writing is controversial, but many times small business owners are much better being interviewed and recorded. A ghost writer then puts this into a blog format for final editing and publishing by the owner.

Example
Objective: Build blog traffic to 500 unique visitors each day.
Strategies/Tactics

1. Write new and original content about…
2. Engage readers emotionally in each post.
3. Commenting on at least 5 industry and local blogs.

This entry was posted on Tuesday, August 28th, 2007 at 4:23 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.