A Blog network is a group of blogs that are linked together under a common brand name, domain name or traffic referral system. Although there are different models their chief purpose can be to promote blogs or to serve as an outlet for business advertising.

Commercial blog networks and Independent blog networks act as an outlet for blog advertisers. These are corporations and businesses active in business blog marketing that want to promote websites, products and services in the blogosphere. This form of advertising is highly targeted by choosing blogs aligned with their market niche.

For advertisers: networks serve as a way to reach a whole new audience. They allow a way for businesses that may not have their own business blog to stll promote their company. They allow businesses a chance to get valuable content links from blogs to their websites.

For bloggers: networks serve as a way to earn money using their writing skills. This is a way for freelance writers launch their own business. This is a way people are making full time livings by blogging each and every day. Networks are searching for passionate writers who can produce quality niche content.

Types of Networks
Commercial Blog Networks: Here the organization owns the blogs and hires writers to create blog postings. They normally sell advertising. Examples are engadget.com and b5media.com.

Independent Blog Networks: Here the bloggers own the blogs and the network acts as a marketplace putting bloggers and advertisers together. Examples are payperpost.com and loudlaunch.com.

Affiliate Blog Networks: This is a group of blogs that share a common interest. Bloggers own their own blogs and they are bound together by a common interest, hobby or politics. They are really a federation of like minded bloggers.

Related posts:

1. Blog Marketing Workshop February 20
2. Business Blog Marketing
3. Should You Advertise on Your Blog?
4. Blog Marketing Ethics
5. How Does Blog Marketing Work?