Blog Posting Format
In business blog marketing, writing a blog posting is different then writing an article or a book. Blog readers have short attention spans; they need to be able to scan through your content quickly and easily. Blog postings are short, easily scanned and quick to read.
- Can be scanned: Your reader should be able to quickly glance through your posting and pick up the main points. Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to break up your article and make it easier to scan.
- Short posting: A typical blog posting should be about 250 words and be written in a simple format. The longer a post goes, the more people skim, and the less likely they are to get the information they really want.
- Short paragraphs: Blog writing is best using shorter sentences and paragraphs for easier reading. Readers want information fast and in small digestible chunks. Use paragraphs of about 50 to 100 words or roughly 3 sentences long and break them up with bold subheadings.
- Keep it simple: Simple means getting rid of extra words. Simple writing is persuasive. A writer’s ability to edit himself is probably the most important blog writing technique
- Use Easy to read fonts: Unusual font choices and other poor formatting choices can make something visually difficult to read.
“A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences.” – Writing Tip from Scott Adam (Creator of Dilbert)