You have made the decision that business blog marketing is an important marketing strategy. Now, what should you be writing about?

Focus is very important in selecting your blog topic. One reason for blogging is to be considered an authority on your subject. A narrow tightly focused definition can produce more traffic and better SEO results than a broad set of subjects. General all purpose discussions confuse the search engines and won’t do as well.

There are 4 steps in selecting your blog topic

1. What interests your customers? It should be closely related to your business and catch prospects while they are making their buying decision. As an example, if you sell baby furniture, blog about choosing a baby name. People generally choose a name before they buy furniture.
2. What are you passionate about? Writing a blog takes dedication and commitment. It is much easier to write about something that interests you and that you are excited about.
3. Narrow your niche. Nowadays even a blog specifically about Home Decorating is too broad. A blog about Window Treatments would be more focused. You will more likely be seen as an expert in this narrowed topic area.
4. Research keywords and traffic. Use one of the keyword research tools available to make sure there is sufficient traffic. Select the phrases you should be using as you write.

If you want more traffic and you want to do better with the search engines a very narrowly defined blogging topic is always better. You just want to make sure you have enough content to be able to keep the blog going.

This entry was posted on Thursday, August 30th, 2007 at 4:37 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.