Recruiters search the web to locate potential hires and uncover candidates for positions they need to fill. Blogging allows you to create demand for you personal brand in the job market. A successful blog can lead to job offers and other opportunities. It is much better to have potential employers pursuing you.

Career Passion
In your ideal job you will get hired and paid to do what you are passionate about. Successful blogging requires this same passion and conviction. Your blog should focus on your chosen career, on topics that you believe in and communicate your passion to your network.

Using a blog to develop your personal brand is important for all types of professional positions. This can include management, marketing, advertising, journalism or any career where written communication skills are valued. This allows employers to see a sample of what you are about. After all, from the employer’s point of view, their ideal candidate is passionate about what they do.

Career Blogging Plan
Creating a plan before you begin blogging allows you to focus on achieving the results that you want. Each posting in your blog should reflect your plan. As you refine what you want to do, don’t be afraid to change your plan.

1. Choose a career. This is based on your interests, gifts, skills and experience. This should be something that will stimulate you for many years.
2. Choose a topic. Choose closely related topics to your chosen career that greatly interest you and will interest potential employers.
3. Become an expert: An interesting thing happens when you focus on a topic. You read everything you can find; you listen and research more deeply. If you weren’t an expert before, you do become an expert. We call this the blogging mindset.
4. Targeting: Target a network of people who value what you do. This should include potential employers. Targeting your blog audience gets much better results.

This entry was posted on Thursday, January 31st, 2008 at 3:44 am and is filed under Blog Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.