Should every business blog? The answer is a clear yes… as long as they have something to contribute of value. Good blog marketing is about delivering interesting and useful content to the blogosphere. Blogging without adding value is just adding noise to an already busy Internet. This noise hurts actually hurts a company’s marketing effort.

So what should a business blog about? First, you need to identify who you are trying to reach. This is you targeted audience. This could be customers, employees, shareholders or maybe a particular market segment.

Once you have identified your audience, then figure out what they are interested in reading about that is closely aligned with your product or service. Blogging should never focus on advertising, but should supply interesting information. As an example, if you are a Real Estate Appraiser, you may blog about housing value trends in your area as a resource to buyers and sellers. If you are a book printer, you may blog about how to go about publishing a book as an aid to would be authors.

Having a content plan is important step in launching a blog. It insures that you will connect with your targeted audience and develop a readership that builds. Building a readership will also build your business.

This entry was posted on Friday, November 16th, 2007 at 4:35 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.