Blogging is an effective way of expanding your network and getting in front of people that you couldn’t reach any other way. Blogs allow you to market yourself using many of the blog marketing strategies used by companies.

1. Create a network. Write a blog that deals with your career field. By writing interesting original content, encouraging comments and visiting related blogs and actively commenting, you will quickly develop your network. You will develop stronger relationships by exchanging ideas than you ever could by exchanging business cards.
2. Expand your knowledge. Sometimes this is called the blogging mindset. When you are driven to write 3 (or more) great blog postings each week, you are seeking information, you listen more deeply you become more knowledgeable about your blog subject. You become an expert.
3. Get job offers. Your blog will produce results that will give employers insight into who you are and what you think. If you are applying for a job, most employers today will Google your name to see what comes up. If you have a blog, it’s usually the first thing that comes up.
4. Move up the corporate ladder. Blogging positions you for growth within your current company. You become recognized as an expert, you will have more new ideas and you have shown the initiative and discipline in writing your blog.
5. Do what you love. Turn your hobby or interest into a blog with an eye toward a career change. Use your blogging to expand your knowledge and create a network. Work to become known as an expert and the job offers will follow. Expertise is a natural byproduct of pursuing what you love to do.
6. Create emotional stability. By establishing your own personal brand within your chosen field, you create your own opportunities, your own network and your own stability in your life. You remove that feeling of being totally dependent on your employer.

This entry was posted on Monday, February 4th, 2008 at 4:34 am and is filed under Blog Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.