If you have a business, you need a blog! Business blog marketing opens up new market channels to your business. According to Technorati there are now 71 million blogs with 120,000 new blogs being created every day. So is anyone reading these? Absolutely!

Out of the 100 most popular websites, 22 were blogs. This is up from 12 just six months ago. Young adults 18-24 read blogs three times more frequently than older adults. If your market is made up of this age demographic, blogging is a very effective way to reach this segment.

Why should a business set up a corporate blog? Here are 10 reasons

1. Reach new market demographics than traditional marketing.
2. Relatively low cost and quick to get up and running.
3. Blogs are simple to use and with RSS feeds are effective in reaching large numbers of people.
4. Blogging is branding. Regular posts reach your market segment and make them aware of your products and services.
5. Blogs convey authority. You will quickly be viewed as an expert and a market leader by readers.
6. Search engines love blogs with their regular growth in content and natural link rich format.
7. Blog marketing is also a powerful search engine optimization tool which can be used to dramatically improve website rankings.
8. Information is broadcast at an amazing rate and picked equally quickly by the search engines.
9. Feedback can be almost immediate and businesses can find out right away what people think of their company, products and ideas.
10. Add a human face to your company and create a corporate personality.

Doug Williams, Internet marketing consultant.

This entry was posted on Tuesday, May 22nd, 2007 at 5:36 pm and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.