Business Blog Marketing
This blog entry was posted on September 25, 2007.
Business blogging has become a merger between social media and marketing. Blogging gets results and gets results faster that traditional Internet marketing. Businesses are quickly taking on Blog marketing as a mainstream Internet marketing strategy.
Blog marketing uses blogs to publicize or advertise a website or business. Business blog marketing is simply marketing your business using a blog. About 70% of all businesses have a website of some sort today: this is website marketing. Less than 10% of businesses today are using blogs to promote their business.
Business blogging establishes that business as an authority and is a strong branding tool. Blogging is an interactive medium that allows a business to reach out to new customers. This can include building up your company brand, building up traffic, reaching new potential clients, open communication with current customers, etc.
Blogs seem to be the magazine of the future and have become a leading presence on the Internet. Blog marketing has also become one of the best ways to learn and transmit industry news. It is estimated that in the US 27% of the people read blogs on a regular basis and this number is growing.
Blog readers tend to be early adopters and influencers. Blog readers are more likely to take an action such as calling, speaking to or emailing as a result of what they have read in a blog posting.
The marketing strategy of a business blog is similar to that of an eNewsletter. They both build credibility and an ongoing relationship with your customers and prospects. They keep your product or service first in their mind when they’re ready to buy.
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