In this Web 2.0 world many marketers are switching to business blogging either instead of, or in addition to eNewsletters. If you are debating whether to launch a great looking HTML eNewsletter or to start a blog; choose the blog.

Blogs are in contrast are less intrusive than email newsletters. They are much faster to produce than a HTML newsletter. History and archiving are automatic. Blogs can be made either private or public. Blogs allow comments and feedback while newsletters do not. eNewsletters are only sent to those on your list, Blogs are published by RSS feed and attract new prospects that you may not have reached.

People are becoming overwhelmed with email spam. HTML newsletters get caught in spam traps. Newsletters take more planning and longer to produce. You must check your links, send test copies and otherwise correctly configure your HTML newsletter.

Remember, the marketing strategy of a business blog is similar to that of an eNewsletter. They both build credibility and an ongoing relationship with your customers and prospects. They keep your product or service first in their mind when they’re ready to buy.

Because blogs allow you to post fresh content almost instantly, they are more up to date and allow you greatly accelerate your marketing effort.

Doug Williams, Business Consultant

This entry was posted on Saturday, June 30th, 2007 at 6:56 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.