If you are starting up a blog for your business, you need to answer the basic question: “What topic should I write about?” Blog marketing requires that you write something that your targeted clients will find interesting.

Your blogging journey begins by choosing a topic that your targeted audience will want to read and that you will enjoy writing about. Start by answering these 3 questions.

1. Whom are you writing to? This should be your targeted customer. This may only be a part of your overall customer base. Perhaps an area you would especially want to grow. Be specific. An example might be purchasing managers and senior buyers from industrial companies who buy MRO (Maintenance, Repair and Operation) parts for plant operations.
2. What are you interested in? You should write about a topic that you are knowledgeable about and that you are passionate about. It should be a subject that your targeted customer is very interested in. You should focus on an area that is a narrow niche and yet broad enough so you can write for a long time and still not run out of things to say.
3. Why are you writing? You might want to brand yourself as the authoritative expert, improve the search rankings of the company website, attract new customers or promote products. You will need one primary objective to create a focus on what you write.

Now you are ready to select your blog topic. Remember to write about topics that will reach people before they make their buying decision.

As an example, if you sell baby furniture, you could write a blog about selecting baby names. People generally start thinking about baby names before they purchase baby furniture. They are closely related and a link from a baby name blog could lead interested readers to your baby furniture website.

This entry was posted on Thursday, June 26th, 2008 at 5:16 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.