The social bookmarking website del.icio.us (pronounced as “delicious”) is an extremely popular web 2.0 website. In September 2007, it was announced that the website name would be changing to Delicious.com. Today, both domain names will get you to the same site.

This is a free service. The site was founded by Joshua Schachter in September 2003, and was acquired by Yahoo! in 2005.

Del.icio.us allows individuals to quickly bookmark new and relevant websites to a central online database. These are sites that they find valuable. At the same time, users enter tags or keywords that describe the bookmarked site. This allows people to search their bookmarks by keywords. These bookmarks can be accessed from any computer. This is great for people who use multiple computers between work, school and home.

What makes Delicious.com a social bookmarking website is that anyone can go in and see which sites are being bookmarked by others. These bookmarks are searchable because each person has entered a brief tag that describes the bookmarked website.

What I like best is that it is a very effective research tool for business blog marketing articles. By using the search features on del.icio.us , you can quickly get a list of relevant high quality sites that others thought important enough to bookmark.

The benefit for researchers is to see which sites are most popular. This eliminates the low quality results that you get with typical searches. The tag system used makes it easy to find highly relevant results for what ever topic you are researching.

This entry was posted on Tuesday, December 18th, 2007 at 4:31 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.