1. Topic: Every blog should have a central topic that it addresses. What does your reader want to know?” Choose a topic that your ideal prospect wants to read about.
2. Focus: People subscribe because they want to learn more about a particular topic. If you change the topic or keep changing subjects, you will lose your readership.
3. No selling: The focus of the blog should be on presenting information, advice, tips, commentaries and opinions. Avoid direct selling and self promotion.
4. Easy to scan: Your reader wants to scan down your blog and get the gist of it before reading. The main points should stand out in sub-headlines, lists, images, colors, italics and indented text.
5. Length: A typical blog posting should be about 250 words. The longer a post goes, the more people skim.
6. Short: Write in short sentences that are broken up into short paragraphs. Your writing should be broken into easily digestible chunks.
7. Original: New and original content will get your reader’s attention. Simply quoting others and echoing other people’s content is boring.
8. Write clearly: Make it easy on your readers so they can clearly understand you. Poor writing style and bad grammar makes your readers work too hard.
9. Post regularly: 3 blog posts per week is ideal. Even a few posts each month will hold onto subscribers. Too few of posts and your blog becomes stale or “dead.”
10. Stay positive: Opinions and commentaries are great, they are entertaining and interesting. What turns people off is negative and offensive language.

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3. 8 Tips for Becoming a Better Blog Writer
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