How to Write a Blog Posting
The writing style and format is different for blog marketing than for other types of writing. Blogging uses an informal and more conversational style. Postings should have a single main idea. Blog readers have short attention spans. Blog postings should be short, easily scanned and quick to read.
- Keep it fresh: Interesting and original content is what keeps your readers coming back for more. Don’t be afraid to give opinions, tips and commentary.
- Short Postings: A typical blog posting should be about 250 words. The longer a post goes, the more people skim. Studies show that people will read up to 300 words. When readers encounter a 500 word blog, they will only read 300 words.
- Short Paragraphs: Write in short sentences that are broken up into short paragraphs. Your writing should be broken into easily digestible chunks. 50 word paragraphs are easily read, while a 250 word block of text looks overwhelming.
- Design for scan: Your reader wants to scan down your blog and get the gist of it before reading. The main points should stand out in sub-headlines, lists, images, colors, italics and indented text.
- Keep it simple: Simple means getting rid of extra words. Simple writing is persuasive. A writer’s ability to edit himself is probably the most important blog writing technique.
- Use Easy to read fonts: Unusual font choices and other poor formatting choices can make something visually difficult to read.
- Edit Your work: Write your blog quickly and get your thoughts and ideas down. Then go back over it to make sure your points are clear and concise.