Technorati is an Internet Search Engine that is dedicated to blogs. They closely watch the blogosphere and report all types of blogging trends and statistics. They post a tag cloud on their home page that shows the hot topics of the day.

Founded in 2002 by David Sifry, Technorati was originally a set of web services focused on the newly forming blogosphere. They have grown and developed into one of the major forces in blogging. Their name is a combination of technology and literati (Intellectuals). As of December 2007 they are tracking over 110 million blogs.

Technorati is an important place to have your blog registered. Once your blog is “claimed,” Technorati gets information from your blog whenever you post. They are continually indexing the live web. Blog postings are incorporated into search within minutes of being posted. Technorati is one of the best traffic sources for blogs.

Technorati introduced tags as a method for categorizing posts. A tag is really a simple category name that describes a posting. By using tags, you can bring people to your blog who are searching for certain things.

Technorati Authority: is the number of blogs (not links) linking to a website in the last six months. The higher the number, the more Authority the blog has.

Technorati Ranking: Technorati Rank is calculated based on how far your blog is from the top. The blog with the highest Technorati Authority is the #1 ranked blog. Technorati has a list of the top 100 most popular blogs

This entry was posted on Saturday, December 22nd, 2007 at 4:28 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.