Tell Your Company Story on Your About Us Page
This blog entry was posted on March 5, 2010.
This is the page that humanizes your business. The About Us page is a relationship and trust building page to connect with someone who is curious about your business. They are there to learn about what you do. They are searching for signs of trust and credibility. Let customers see the personal side of your company. To many about-us pages are sterile cut and paste bits of company information. Don’t be afraid to write with personality and emotion as you tell your story.
The About Us page is the second most often visited page in the typical website. People want to know who is running your website. Take some time and craft this page so visitors can learn about your company. Use your website content writing skills to help your visitor understand who you are.
Visitors will look to see if you are a real company with an actual address. Tell them a little about your company. Instead of including a long history of your company, simply state when your company was founded and how long you have been serving your industry.
Tip – People enjoy reading the story on how a company got started and what led the founder to launch the business.
Describe how you are different and better than your competition. Share your company philosophies, awards and certifications. If you have important affiliations, this is the page to include them.
The About us page should be concise and easy to read. Its main purpose is to build trust with your visitor. People want to feel safe and secure before they buy from you or even provide you their email address.
You can add a “Meet the Staff” page where you show short profiles on the key body members. Include the key “movers and shakers” and key people that interact with customers.This meet the staff page can include email links or phone numbers to make access to staff members easier.
More about writing your About-Us Page.
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thanks for the article. Should the about us page be written in 1st person? I went back and forth about a 3rd person versus 1st person. Currently my site has a 3rd person about us page, but I’m thinking about changing it.
Any thoughts?
Comment by John Andrew Williams — March 8, 2010 @ 11:30 am
If you are a small company, I would write in the first person. This is more active and engaging to the reader. If you are a large corporation like a GE or HP, then a third person is necessary.
Comment by Doug Williams — March 9, 2010 @ 6:16 am