Is your blog writing focused or unfocused? Should you have a purpose for your blogging? If you want good results, your blog should reflect your goals.

Business blog marketing is very different than personal blogging. Personal blogs in many instances are a form of an online diary. Business blogs on the other hand should be focused toward a purpose. This could be branding, building a readership, etc.

What happens when a blog is unfocused?

1. Readers are confused: Mixing subjects is hard on your audience. A blog that is about commercial real estate should not give advice on relationships. Readers are less likely to return to a blog that discusses a variety of topics.
2. Damages your image: Rambling shows lack of focus and disorganization. Readers interpret this as someone that can’t stay on task. If branding yourself as an expert is important, then a focused blog is important.
3. Lower Search Rankings: Aimlessly wandering postings confuse the search engines and they are not able to identify the topic of your blog. An unfocused blog is unlikely to appear on the important first page of search engine results.

Blogs that are focused on a central topic will:

1. Build up a loyal readership much more quickly.
2. Bring in targeted visitors.
3. Get regular returning visitors
4. Connect with your audience.
5. Separates your blog from others in your field.
6. Create a more professional image.
7. Cause you to think more deeply and write better.
8. Develop respect for you as an expert by your readers.
9. Generate higher quality sales leads.
10. Get better search engine rankings.

The bottom line is that if you want good results, you need to plan and follow that blogging plan.

This entry was posted on Friday, January 11th, 2008 at 4:35 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.