The simplest form of video blogging, or vlogging, means putting a video file online, linking to it from your blog. These are blogs that primarily feature video shorts instead of text. Just like blogs, vlogging started as a video version of a diary.

Vlogging has evolved into a short video format that could include anything from comedy sketches, to fictional drama to video opinions. Any subject that can be blogged about can be put into a video version and become a vlog.

Blog Marketing: The fact is that there are over 70 millions of blogs now, but only a tiny percentage of those use video as a means to further market their businesses or themselves. Just as it has become common for a business to have a blog, using video to promote their brand or educate will become common.

History: Video blogging started its move forward in 2004 when Jay Dedman started the Yahoo! Videoblogging Group. Vlogging saw a strong increase in popularity beginning in the year 2005 when the videoblogger conference was held in New York City. YouTube, popular video sharing website was created in early 2005.

Still in its infancy, the number of vlogs was recorded at just 23,000 in early 2007.

Video Podcasting: For video podcasting, you must publish your vlog in either the FLV (Flash Video) or SWF (Shockwave Flash) file formats. You can get your “vlog” accepted by Apple’s iTunes so their subscribers can find and subscribe to your vlog (which gives you access to 19 million users at last count).

This entry was posted on Saturday, August 18th, 2007 at 4:32 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.