What is FeedBurner?
FeedBurner is a true web 2.0 service that makes it easy for any visitor to subscribe to a blog feed regardless of which feed reader or news reader they prefer to use. It is a service that takes normal RSS or Atom feeds and turns (burns) them into a feed that can then distributed to readers for use in any RSS reader. It simplifies the RSS Feed.
Sometimes called a feed enhancer, FeedBurner takes your feed and adds more functionality to it without you having to modify it yourself. FeedBurner also allows your readers to subscribe via email. Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and “splicing” information from multiple feeds.
You will also be able to easily activate “Feed Flares” which are third party developer programs that add more functionality to your feed. Popular “Feed Flares” include:
- Google Bookmark This
- Bookmark With Yahoo! Bookmarks
- Submit item to Kontrib
- Rate Me On Authorati
- Track with co.mments
- My Digg Counts
- Alexa Rank
- Blog This
- Add to Technorati Favorites
- Find Related Feeds
FeedBurner was acquired by Google in June 2007. Google continues to expand into the Web 2.0 world of blogging with companies like Blogger, FeedBurner and Measure Map (blog visitor statistics). Measure Map technology has been integrated into Google Analytics.
We add FeedBurner to every blog site we produce because it definitely drives more repeat visitors back to your blog. Feedburner is an important tool in business blog marketing.






This is a very great information. I agree that feedburner is a very helpful tool most specially for bloggers to get their visitors a feed for that certain blog. This would be a big help for newbies. Bookmarked it…
Comment by Daphne — January 17, 2008 @ 1:00 am
Yeah, feed burner is really a big help. Thank Google that they acquired it already.
Comment by Claire — January 23, 2008 @ 5:07 am