Starting up your own business blog is a powerful way to build your brand as the industry expert in your market. Adding a blog to your website can greatly improve your organic search rankings by adding fresh regular keyword rich content. Now you have choices to make. Which blogging platform should you choose? Should your blog be part of your website or a separate?

Our recommendation is to use Wordpress.org and to host it as part of your website. Let’s look at why.

Which blog to use? There seems like an infinite number of choices: Blogger, Wordpress, Typepad and many more.

1. Blogger is owned by Google and it is free. It is an excellent tool for the beginner. Hosting is done on blogspot.com. Set-up is easy and quick. It has only limited ability for customization and it is hosted on a separate location from your website.
2. Wordpress.org is the free open source blogging platform that you download and run on your own hosting account. You can completely control and customize blog functionality. This is more difficult to set-up , but it offers the best SEO results for your website.

We recommend Wordpress.org because you host it as part of your website. Adding a blog to your website not only adds keyword rich content regularly to your website but attracts links from other bloggers.

Visitors will be attracted as they find your blog posts which are broadcast to the Internet via RSS. Search engines will list your blog postings within minutes of your writing a posting. Many visitors that come to your blog will explore your website to see who you are and what you do.