When A Business Should NOT Blog
When A Business Should NOT Blog
Business blogging is not for everyone. There are businesses that shouldn’t be blogging. There are people within a business that shouldn’t be writing. There are topics that should never be part of the business’s weblog.
Businesses that shouldn’t blog
Companies who are unwilling to commit the time and resources to regular blog postings shouldn’t even start up a blog. A blog started and abandoned can do more harm than good.
Some companies are heavily government-regulated such as those selling Securities. All of their public communications must go through rigorous review by legal teams. Companies working on military technology could also prove to be a life-and-death issue should any unfortunate leaks of information occur.
People who shouldn’t blog
Companies should carefully select their spokesmen. They should stay away from people who are terrible writers, those in sensitive positions and those that lack the judgment on what they can and should be writing about.
Some people lack any form of coherent writing skills. Keep these types of people far away from your company blog. Some executives may not be comfortable publicly expressing their views. Others have difficulty writing in such an informal style.
Blogging Topics to Avoid
Finally, there are specific topics that I believe you shouldn’t blog about. These are things that are confidential or at least should be. These include blogging about personnel issues, company or trade secrets, legal suits that your company may be involved in, sensitive financial information and individual medical information.
Have a strong political view? This should stay far, far away from any sort of business blog.