Which business blogging software should you use? In a quick search of the Internet we cam up with over 60 possible choices. Four of the most popular blogging platforms are Blogger, Movable Type, TypePad and WordPress.

1. Blogger is the most popular hosted solution. Owned by Google and free to use, it is full featured and must be hosted from their central server. This makes it easy to sign up for and maintain. It is not our choice for business blogging because of limited customization options. It still remains an excellent choice for personal blogs.
2. Movable Type was released in 2001 and dominated the blogging market from 2002-2004. Owned by Six Apart, Movable Type is free for personal use and commercial licenses range from $200-$800. This must be self-hosted. This is full featured blogging software, but it is built on older technologies. It can slow down over time with a large number of blog entries. A good choice for business blogging, just not our top choice.
3. TypePad is owned by Six Apart and was released in 2003. TypePad is only offered as a hosted blogging solution. Pricing packages range from $4.95 to $29.95 per month. TypePad has many tools and features and allows for the addition of photo albums. But in the end, it is still a hosted solution and not customizable enough to meet the needs of business blogging.
4. WordPress started in 2003 and is an Open Source project. This means there are hundred of developers worldwide working on developments, plug-ins and improvements and it is free. Available in hosted and self-hosted versions. For business blogging, we recommend the self-hosted version. Because it is completely customizable, it is our top choice for business blog marketing.

This entry was posted on Wednesday, October 3rd, 2007 at 4:52 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.