Blogs are the online magazine of today that more and more people are turning to for their information. Businesses have adopted blogs and are using business blog marketing as a major strategy to build up their brand and attract new customers. Why?

1. Blogs are active and websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites on the other hand wait to be discovered by search engine spiders. It’s like the difference between fishing and hunting. You can sit and wait for fish or you can actively hunt and pursue.
2. Blogs are faster. Posting and syndication is almost instantaneous. Technorati and other blog search engines index and list your postings within minutes after you publish.
3. Blogs build a readership. It is easy for visitors to subscribe to a blog so they can view new postings as soon as they happen. Blogs encourage repeat visits with content being delivered to your favorite reader or delivery by email. Compare this to bookmarking a website which depends on the visitor to come back.
4. Blogs have newer fresher content. By their nature, blogs have regular fresh content and they are more up to date. Blogs tend to deal with breaking events and technology insights.
5. Blogs invite participation and interaction. Blog conversations are encouraged providing multiple viewpoints and discussions. Comments can be made easily from each page.
6. Blogs make it personal. Blog writing is more informal and conversational. It allows the writer’s personality to make it more alive and interesting. Websites on the other hand are more formal and tend to be written in marketing speak.
7. Blogs are easier. You don’t need to understand HTML to publish your thoughts and opinions. The content management systems on blogs allow you to type, format and add pictures as easily as you can in a word processing program.
8. Blogs allow scheduling. You can pre-write your postings and schedule them to appear at a given time and on a given day. This means you and work ahead and have your postings appear even when you are on vacation. Working ahead may make it harder to talk about current happenings, but it sure is convenient.

This entry was posted on Tuesday, January 1st, 2008 at 4:41 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.