Businesses are turning to blogging as a marketing tool. Why? Because it gets results and gets results faster that traditional Internet marketing. Business blogging is a way to boost their online brand, to increase their importance with the search engines, to reach new potential clients, to communicate with current customers and to publicize information about their company.

Blogs are the new marketing tool that we can add to our bag of traditional marketing strategies. Blogs allow us to reach our targeted marketing niche. In the past few years, blogging has moved from the early adopters to the mainstream in business.

Blogs are now the most trusted media source for useful information according to a Blogads survey of over 35,000 readers. Value was compared against newspaper, radio, television, direct mail and magazines. It is estimated that in the US 27% of the people read blogs on a regular basis.

Blogs are powerful influencers. “More than half (52%) of Europeans polled said that they were more likely to purchase a product if they had read positive comments from private individuals on the internet.” This is according to a Hotwire Ipsos MORI survey.

Blogs distribute information very quickly and efficiently. Because blog feeds are similar to news feeds, Information spreads very quickly. Blogs are a great place to kick-start marketing of new products and services.

So what do businesses expect from their blogging efforts?

1. Competitive differentiation
2. Brand building
3. Improve search engine rankings
4. Increase targeted website traffic
5. Direct communications
6. Connect with new customers
7. Positioned as an expert
8. Differentiation from competition
9. Media and public relations
10. Relational marketing

This entry was posted on Tuesday, August 14th, 2007 at 4:25 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.