Why in the Heck Would I Blog for My Business?
This blog entry was posted on March 11, 2010.
After all, what is in it for me? Blogging for business is different than personal blogging. You need a plan with real purpose in mind… or why bother?
Blog marketing for your business is focused and has a purpose. To do this correctly, you need to develop a blogging plan to use as a guide as you write and blog.
What purpose do you have for your blogging? If you want good results, your blog should reflect your goals. Start by creating a one page plan that includes your audience, topic and keywords you want to focus on. Use your plan to keep your writing focused.
For your business blog marketing, purposes can include any of the following:
- Reach new customers or markets
- Promote your products
- Create visibility and branding
- Search engine rankings
- Be recognized as an authority
- Communications with customers or employees
Your blogging journey begins by choosing a topic that your targeted audience will want to read and that you will enjoy writing about. Start by answering these 3 questions.
Whom are you writing to? This should be your targeted customer. This may only be a part of your overall customer base. Perhaps an area you would especially want to grow. Be specific. An example might be purchasing managers and senior buyers from industrial companies who buy MRO (Maintenance, Repair and Operation) parts for plant operations.
What are you interested in? You should write about a topic that you are knowledgeable about and that you are passionate about. It should be a subject that your targeted customer is very interested in. You should focus on an area that is a narrow niche and yet broad enough so you can write for a long time and still not run out of things to say.
Why are you writing? You might want to brand yourself as the authoritative expert, improve the search rankings of the company website, attract new customers or promote products. You will need one primary objective to create a focus on what you write.
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