Readers of blogs are a different breed. They expect a certain easy to read style. This is important in business blog marketing. Your audience expects writing to have personality. Nothing turns off a blog reader faster than a condescending or harsh writing style.

1. Topic: Are you suffering from writer’s block? Maybe you are just not passionate about the subject you are writing about. Write about something you know well, something specific. Avoid general and wide sweeping subjects.
2. Audience: If you don’t have a clear understanding of your audience, you won’t know what messages will excite them. What does the reader want to know?” In writing, use terms and phrases they will recognize and identify with.
3. Original Content: New and original content will get your reader’s attention. Simply quoting others and echoing other people’s content is boring. Blogging is about experimenting and discovering what works for you and your audience.
4. Action Words: These are verbs like “make”, “do”, “write”, “take”, and “build.” When people are searching, they like to be told “what to do”. Tell them.
5. Spelling and Grammar: Mistakes distract people from the content they are reading. Even though blogs may be less formal.
6. Be Entertaining: Come up with an entertaining angle and use interesting language to be a hit with your readers.
7. Call to Action: A clear call to action at the end of a posting, will increase the likelihood readers will act.

“The secrets of telling a story well are three: How to end… Where to begin… What to leave out.”– Roy H. Williams

This entry was posted on Friday, August 24th, 2007 at 5:19 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.