Web 2.0 and blogging is changing our world on how we do business. Your online reputation or digital reputation is your credibility in cyberspace. Businesses today need to monitor what is being said about them not only on the Internet, but also out in the blogosphere.

Digital reputations can be made or lost quickly. Disgruntled customers have access to online publishing tools equipped with RSS and can quickly spread their story. Just as powerfully, good stories of extraordinary customer service can quickly build a positive digital reputation.

Marketing departments use PR to build the traditional reputation for a company and its brands. The blogosphere adds a new dimension to business marketing. These new tools greatly increase the speed in building or destroying a brand.

Internet marketing and blog marketing strategies should include monitoring the Blogosphere and Internet for what is being said about your company, your brands and your competitors. This is one of the costs of doing business in today’s world, especially if you are a public facing company where image is an important asset.

Protect Your Online Reputation

1. Set up strategies to monitor blogosphere and the Internet using Google Alerts and Technorati. Or you can use paid services to do this monitoring for you.
2. Create an optimized website and blog that will allow you to rise above any negative buzz that may be said.
3. Have a plan in advance on how you will react to negative comments or events.

This entry was posted on Sunday, November 18th, 2007 at 5:06 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.