30 ways to Generate Sales Leads
Filed under: Business Consulting —
Doug Williams @
4:29 am
This blog entry was posted on September 21, 2007.
New sales leads are the lifeblood of any business. To grow your business and keep it healthy, you need a steady flow of new customers. Where will they come from? Here are 30 ways to generate new sales leads. Choose the ones that best fit your business.
- Write a blog (business blog marketing).
- Add a clear call to action on your website such as “Request a Quote”
- Optimize your website for search traffic.
- Advertise on the search engines (PPC advertising)
- Advertise on other websites using affiliate marketing.
- Become known as an expert in your market (build trust).
- Cold calling
- Telemarketing
- Direct mail or sales letters
- Use a follow-up tool such as a post card or note card
- Email marketing
- Communicate using email or printed newsletters
- Trade shows
- Speak regularly at business or trade events.
- Be a guest speaker on a local radio or TV show.
- Put on a seminar or workshop
- Educational events through the telephone (teleseminars) or via the Web (webinars)
- Write a whitepaper
- Publish a book.
- Print advertising (newspaper, magazines, trade journals)
- Hand out business cards at every opportunity.
- Purchase leads
- Join a lead referral group
- Be active in your local chamber of commerce.
- Encourage referrals from current customers.
- Encourage current customers to email questions, these are sales opportunities.
- Have good business signs to bring in drive by traffic.
- Customer complaints can, and should be treated as opportunities.
- Hire independent sales rep firm.
- Publish regular press releases
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