Doug Williams:

Doug Williams is the founder of Doug Williams and Associates (DWA). A results oriented business consultant Doug is experienced in designing and implementing strategic plans and business systems.
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30 ways to Generate Sales Leads

Filed under: Business Consulting — Doug Williams @ 4:29 am

This blog entry was posted on September 21, 2007.

New sales leads are the lifeblood of any business. To grow your business and keep it healthy, you need a steady flow of new customers. Where will they come from? Here are 30 ways to generate new sales leads. Choose the ones that best fit your business.

  1. Write a blog (business blog marketing).
  2. Add a clear call to action on your website such as “Request a Quote”
  3. Optimize your website for search traffic.
  4. Advertise on the search engines (PPC advertising)
  5. Advertise on other websites using affiliate marketing.
  6. Become known as an expert in your market (build trust).
  7. Cold calling
  8. Telemarketing
  9. Direct mail or sales letters
  10. Use a follow-up tool such as a post card or note card
  11. Email marketing
  12. Communicate using email or printed newsletters
  13. Trade shows
  14. Speak regularly at business or trade events.
  15. Be a guest speaker on a local radio or TV show.
  16. Put on a seminar or workshop
  17. Educational events through the telephone (teleseminars) or via the Web (webinars)
  18. Write a whitepaper
  19. Publish a book.
  20. Print advertising (newspaper, magazines, trade journals)
  21. Hand out business cards at every opportunity.
  22. Purchase leads
  23. Join a lead referral group
  24. Be active in your local chamber of commerce.
  25. Encourage referrals from current customers.
  26. Encourage current customers to email questions, these are sales opportunities.
  27. Have good business signs to bring in drive by traffic.
  28. Customer complaints can, and should be treated as opportunities.
  29. Hire independent sales rep firm.
  30. Publish regular press releases
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Related posts:

  1. 25 ways to Generate Sales Leads
  2. 43 Proven Ways to Generate Sales Leads
  3. Using Your Blog to Generate Leads
  4. 7 Ways to Get More Local Website Traffic
  5. 10 ways to Increase Web Traffic

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