Combining business blog marketing and traditional website marketing is especially effective when you start up a new business. Blogging is one of the fastest ways of announcing your business and spreading the word quickly about what you do.

You can quickly gain a following on the Internet. There are an ever increasing number of people who regularly read blogs as their source of news and information.

New companies should look at launching a blog and a website for maximum exposure. A combined approach using a website and a blog is usually the fastest approach. You will that you will gain a much broader reach by using both. The website and blog have different functions.

The website is the advertising and marketing piece. The new website should be the marketing focus that touts the advantages, benefits and conveniences of using your business. The new website should bring in traffic with both pay-per-click advertising and organic SEO.

The blog should provide interesting reading and resource materials to your targeted customers. The blog will much more quickly gain a readership following if the content plan is good and your blog should allow interested readers to find navigation links to your website. This will provide direct referral traffic and valuable link popularity for your website.

The website and blog will reach different audiences, have different focuses, have different conversational tones, but still strive to reach the same targeted customer. The blog and website reinforce each other and magnify the results.

This entry was posted on Wednesday, January 23rd, 2008 at 5:20 am and is filed under Blog Marketing, Business Consulting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.