Blogging as a Business Startup Strategy
This blog entry was posted on January 23, 2008.
Combining business blog marketing and traditional website marketing is especially effective when you start up a new business. Blogging is one of the fastest ways of announcing your business and spreading the word quickly about what you do.
You can quickly gain a following on the Internet. There are an ever increasing number of people who regularly read blogs as their source of news and information.
New companies should look at launching a blog and a website for maximum exposure. A combined approach using a website and a blog is usually the fastest approach. You will that you will gain a much broader reach by using both. The website and blog have different functions.
The website is the advertising and marketing piece. The new website should be the marketing focus that touts the advantages, benefits and conveniences of using your business. The new website should bring in traffic with both pay-per-click advertising and organic SEO.
The blog should provide interesting reading and resource materials to your targeted customers. The blog will much more quickly gain a readership following if the content plan is good and your blog should allow interested readers to find navigation links to your website. This will provide direct referral traffic and valuable link popularity for your website.
The website and blog will reach different audiences, have different focuses, have different conversational tones, but still strive to reach the same targeted customer. The blog and website reinforce each other and magnify the results.
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New startups should also think about how they will get other bloggers to talk about them. And the easiest way to do that is to use a service like http://www.snapbomb.com that can connect you with an army of bloggers.
Comment by Jeff Skoronski — January 25, 2008 @ 10:12 am