On-Hold Marketing: Using Your Phone System
This blog entry was posted on April 12, 2009.
I have to share a great Guerilla Marketing tip. We have been using this service for about three years. On hold marketing is low cost and markets to people while they wait to be helped on-hold. Now this is far better than the standard on-hold message or music on-hold businesses. This service produces highly entertaining mini-commercials separated by short bits of music.
Patrick from HoldTime Studios has this perfect “radio voice.” His recordings alternates short periods of music with stories about your business. He is so good that I have actually had one person ask to be put back on hold to finish listening to a story.
I give out HoldTime Studios contact information at least once a week to people who call in and hear our on-hold marketing. As you can tell, I am ecstatic with the results we have seen. For a very reasonable price, this on hold marketing makes us stand out with people who call in.
We always looking for unique marketing ideas that work; Holdtime Studios is one of them. You can listen to samples of their work when you go to their Music On Hold website.
In the interest of being transparent, Patrick and HoldTime Studios are now a client, but we have been using his service for the two and a half years prior to doing work for him. Because I was sending so many referrals to HoldTime, we eventually ended up talking often and eventually producing a new website for them.
If you want to try something truly innovative, try HoldTime Studios.
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