Personal Branding thru Blogging
Branding is important in establishing your reputation. This applies to a person, an organization or a product. Personal branding is especially important in today’s marketplace for a service provider or a job seeker. Your personal brand is how others compare you with your peers. Those that don’t choose to differentiate themselves are turning into commodities.
In service companies, it is often the person behind the product or service that is its greatest asset. Personal branding builds up your unique value proposition and allows you to stand out from everyone else. Creating your own “personal brand” helps drive yourself to the next level. In a competitive marketplace, blogging is frequently the simplest, fastest and easiest way to spread the word.
In building up your personal brand, these are important elements in forming your campaign.
- Offer Value: Your brand needs to offer something of value. Your brand is only valuable if you’re different in a way that’s valuable to people.
- Innovate: In a world full of people doing similar things, the person with new ideas and new ways of doing will draw the interest and attention of the market.
- Be a Leader: You will have to build your reputation as the “expert.” You have to get the attention of your niche. Show your knowledge without being arrogant.
- Build Trust: People do business with people that they know and trust. Be authentic and talk about your successes and your failures. Be helpful.
- Be Personal: Blogs lend themselves to an informal conversational style that people like to read. Inject humor and personality into your writing.
- Relationships: Build rapport with your readers and with other bloggers. Visit and enter blog conversations on other blogs that deal with your subject.
- Consistency: Be consistent in your values, your topics and your approach to situations. Developing and changing opinions and ideas as you grow is fine.