Analyzing your website traffic is a valuable tool for understanding how many visitors your website is receiving and how they are coming to your website. Website statistics packages are part of most business hosting plans. Our hosting plans provide both Webalizer Web Stats and AWStats (Advanced Web Statistics). Here are 5 key areas that website statistics supply insight into your website visitors.

1. Activity: This is the number of visitors that visit each day, week or month. AWStats shows visits and unique visitors for each month. Unique visitors are first time visitors while visits include new and returning visitors. You can see how many pages were viewed and what days of the week and month that visitors came to your website.
2. Location: This is the location your visitors are coming from. This will show the country where your visitor was from.
3. Robots/Spiders: You can see which search engine spiders are indexing your website and how often they are returning.
4. Navigation: You can see how long your visitors are staying once they arrive, which pages they view, entry pages and exit pages.
5. Source: Track which search engines are sending visitors and see which keyword phrases are being used. You can see which websites are referring visitors to you.

The purpose of these statistics is to understand your website and look for problems that you can fix. You may need to adjust your keywords or maybe visitors are leaving as soon as they arrive which means you need to change your home page message or graphics. This is essential information for your Internet marketing campaign.

This entry was posted on Wednesday, April 25th, 2007 at 3:57 am and is filed under Business Web Hosting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.