Most of us know by now the importance of an auto responder campaign and the great affects it can have on your company’s conversion rate. An automated email sent out every so often providing interested leads with information about your company is HUGE in today’s sales world.

But how do you know that your emails are actually capturing the attention of these leads causing them to want to know more? There are some things you need to remember when generating your emails for your auto responder campaign to insure the effectiveness.

1.    Subject Line – This is the first thing that your readers will see. It needs to grab the attention of the reader because this is where they decide whether or not to open your email. One way of doing this is making the subject line personalized by adding the reader’s name.

2.    Email Body – The body of your emails should address a problem that the reader is facing and then a solution to fix it. Don’t focus on all the features of your company, but spotlight the benefits of your product or service and how it can solve their problem.

3.    Don’t Write a Novel – Trying to sell everything your company offers from your auto responder email is not a great idea. Instead, highlight specific benefits that tease the reader by giving further information in each email. This will cause them to want to go to your website to find out more.

4.   Links – Make sure to create links throughout your emails that direct the reader back to your company’s website. Your website is your selling page, so make sure that your links are not broken before the emails are sent out.

5.    Call to Action – People need to be told what to do. Make sure that your call to action stands out and is clear to the reader.

6.    Contact Information – Remember to include all the necessary contact information in every email. You want to make sure that the reader has the ability to contact you when they are ready to buy.

7.    Frequency – Studies show that it typically takes up to seven touches before a lead converts. Therefore, it’s a good idea to create at least seven emails for your auto responder campaign. Use decreasing frequency by sending out the first three emails within the first week and then space the remaining emails a week apart. This way you don’t “over email” your lead causing them to be annoyed.

If done correctly, an auto responder campaign can act as an extra salesperson for your company, converting many leads. And the best part is…you don’t have to pay this salesperson commission.

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1. Is Email Marketing Right for Your Business?
2. Autoresponders: 8 Writing Tips to Increase Response
3. Use Autoresponders to Boost Sales Conversions
4. 25 ways to Generate Sales Leads
5. Email Capture Form Best Practices