Website conversion starts with a clear plan or purpose for your website. Once you decide what you want to accomplish,  then apply the 4 steps of  simplify, message, visuals and action. These 4 steps allow you to apply the basics of website usability, combined this with a clear path to action. These 4 steps will  boost your website conversion.

1. Simplify: Your website should be focused on your purpose and not provide too many options for your visitor.  You have just a few seconds to capture their attention. Your design should not distract, navigation should be simple and clear and your buying process must be easy. It takes time to simplify and remove distractions.
2. Message: Your message must be clear and persuasive. Stay on topic and prove to your customers that you can solve their problem and meet their expectations. A clear message engages your visitor and builds rapport and trust. Eliminate their doubts with promises, testimonials and guarantees.
3. Visuals: Format your content for scanning so they can quickly see your offer. Add accent graphics to dress up your page. Include professional product images so visitors can visualize owning it. If you are selling a physical product, get quality pictures on a white background. Great product images have been known to increase conversions as much as 300%.
4. Action: Apply a clear and effective call to action that is visible above the fold. Tell you visitor politely yet firmly what it is that they need to do. Make your offer have a high perceived value that they can’t afford to pass up. Add some sort of time sensitive special offer so they are less inclined to procrastinate on their decision.

Once you apply these 4 steps to your website, you will need to monitor the results. Don’t be afraid to keep making changes and improvements to your site until you achieve the results you are after.