43 Proven Ways to Generate Sales Leads
Filed under: Business Consulting, Internet Marketing —
Doug Williams @
4:22 am
This blog entry was posted on June 28, 2010.
Online
- Turn your website into a lead generation website with an email capture form.
- Use A/B split testing to improve your website and PPC conversions.
- Offer your prospects a free ebook or report if they opt in
- Interact with website visitors by supplying valuable information using auto responders.
- Add a clear call to action on your website such as “Request a Quote”
- Do educational email marketing to your list.
- Publish a weekly newsletter with “how-to tips”
- Market new products to existing customers and to your email list.
- Purchase leads from other lead generation websites
- Optimize your website for more targeted traffic.
- Advertise on the search engines (PPC advertising)
- Write a blog (business blog marketing).
- Write articles and post on article syndication sites.
- Put on educational events through the Web (webinars)
- Advertise on other websites using affiliate marketing.
- Encourage past customers to write testimonials on Yelp, Google Maps, etc.
- Encourage WOM advertising through social media (Twitter, a Facebook page, etc.)
- Utilize social bookmarking on Reddit, Dig, Delicious, StumbleUpon, etc
- Participate in forums to build authority, relationships and leads.
- Video marketing is a great way to connect with people.
- Advertise on Facebook.
- Develop followers on Twitter.
- Be an educator on Linked-In Answers
Offline
- Use multiple sources for acquiring leads.
- Direct mail post cards or sales letters
- Follow up with existing customers every 90 days.
- Use a follow-up tool such as a post card or note card
- Hire a commission only sales force.
- Speak regularly at business or trade events.
- Put on a seminar or workshop
- Print advertising (newspaper, magazines, trade journals)
- Advertise on local cable TV.
- Advertise on radio by purchase cheaper remnant advertising
- Join a lead referral group
- Be active in professional associations and your local chamber of commerce.
- Encourage referrals from current customers.
- Develop strategic Alliances and referral channels.
- Offer payment for referrals to partners in related industries.
- Customer complaints can, and should be treated as opportunities.
- Publish regular press releases
- Make cold calls
- Distribute door-to-door flyers.
- Become a community volunteer.
Related posts:
[...] original here: Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … likebot_bgcolor = ''; likebot_url = [...]
Pingback by Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … | Internet Marketing Workshop — June 28, 2010 @ 5:54 am
[...] Excerpt from: Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … [...]
Pingback by Bibelheimer . Info » Web Design, Seo, Blog Marketing Tips » 43 Proven Ways to Generate … — June 28, 2010 @ 2:07 pm
Thanks for the information!!! thanks for sharing!☺
Comment by Philwebservices — June 28, 2010 @ 3:07 pm
Doug, what a great short list for “Work on the Business (not in the business)”. Especially relevant is “hire a commission only sales force”. Just this week I learned a client of mine has recently lost big on a salaried sales person.
Thanks for the great list!
Comment by Mark Lipscomb — June 30, 2010 @ 9:32 pm
Mark,
Thanks for the comment. Now is the time to hire a commission only sales force (Offline #5). To help insure success here, you need to create a good flow of leads to feed this sales force and then let them work these leads.
Comment by Doug Williams — July 1, 2010 @ 4:45 am