COMs Still Account For 73% of US Domains
This blog entry was posted on December 7, 2009.
I keep watch on the relative market shares of the TLDs (Top Level Domains). COMs been pretty consistent at 72%-74% of all US domains being registered. Businesses still have an overwhelming preference for .COMs (73.3%) to create a strong branding presence and to have more credibility for their business. .NETs are the distant second choice (12.5%) followed by .ORGs (8.0%).
In some ways it is surprising that COMs have stayed stable at 72%-74% market share with the strong growth in the number of websites (see Netcraft data). There is still only a limited number COMs available.
| Domain | Percent | Designation |
| .COM | 73.3% | Commercial |
| .NET | 12.5% | Network |
| .ORG | 8.0% | Organization |
| .INFO | 2.8% | Information |
| .BIZ | 2.3% | Business |
| .US | 1.1% | United States |
| .EDU | 0.3% | Educational |
| .GOV | .005% | US GOV |
| .MIL | .0003% | US Dept of Defense |
Source: Domainworldwide.com based on stats from 12-6-09.
Your Domain is your online brand
You can use your business name, brand name or keywords in your domain. Whichever you choose, the name of your website should be a memorable reflection of your business. The strongest branding occurs when the company name and your domain are the same. This way if someone knows your business name, they will know your website name. Make it easy on them.
Domains can essentially be equated to apartments in the sense that you cannot own one outright. You must lease an apartment. The same goes for a .com, .net, or any other dot-anything.
.COM is the most popular with over 73% of all US domains are . Try and select a .COM for your domain. It will make your company seem like it has been around longer and is more trustworthy. If a .COM is not available, then choose a .NET.
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